Japan’s Global Reach

The influence, strategies, and weaknesses of Japan’s multinational corporations

Published in November 1993 by Times Books

Japan’s Global Reach analyzes the future of key Japanese multinationals amid a changing Japan and a rapidly changing world economy. Japan’s Global Reach was published in the United States under the title Japanophobia: The Myth of the Invincible Japanese. Like The Sun Also Sets, the book’s Japanese edition was a bestseller in Japan.